IMPORTANCE OF USER’S EXPERIENCE (UX) IN A PROJECT
The user’s experience also called UX (English abbreviation) it’s a field which focuses in understanding goals and wishes to improve his/her product, system or service experience. Even though it’s an abstract knowledge, it is bringing out great benefits to companies at practical terms.
Benefits which show that to invest at UX brings out a great return of investment:
Long term cost reduction
Sales increase
Higher productivity
Long term customer loyalty
Creating new products
To sum up, UX offers a great return of investmentwhich goes further than an inmediate benefit for the user. This investment can be seen as an unnecesary initial cost, but actually it’ll save money in the long term and a better brand’s images will be shown.
AIONTECH will help to develop systems and applications and/or products always considering that it’ll have a suitable user experience and make their systems funcional and competitive..